TRIAL: SimplyMap

We now have trial access to SimplyMap:

SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications take over 20 hours of training to use, but we have designed SimplyMap to be incredibly user friendly - most users are up and running with less than 10 minutes of training.

Your trial entitles you to access the EASI ® Standard Package, which includes data from the year 2000, Current Estimates, Five Year Projections, the Historical Package, EASI Health Data Package and the EASI MRI & Life Stages Package.

EASI/Mediamark Research Inc. (MRI) Propensity Data

Mediamark Research (MRI) produces current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, details of frequency of usage, and more. Our data provider EASI ® (Easy Analytic Software, Inc) annually prepares estimates for about 3,000+ MRI categories of propensities using their updated demographic estimates. EASI’s models use their own Block Group demographic estimates to update these potential results (propensity to buy, expenditures, etc.).

EASI Life Stage Clusters

Life Stage Clusters are a neighborhood classification system based on the crucial factors (84 Possible Life Stages based upon: Age of Head of Households; Marital Status; and Household Income) that determine life's key decisions. A primary goal of the EASI development effort has been the creation of a cluster system based on a Life Stage model using multi-variable statistical analysis.

EASI Health Package

Health Module answers frequently asked questions about disease, health status, doctor visits and more. EASI has modeled the health statistics for the U.S. population based upon age, sex, and race probabilities. The probabilities are modeled against the EASI Census, current year and five year forecasts. The sources of this data is the Centers for Disease Control and Prevention (CDC).

The Historical Package

Trial Access is available through 2/19/2010.

To access the trial go to http://www.simplymap.com/index.php

Trial details

To create a personal workspace, please go to http://www.simplymap.com/index.php. Click on "Create Personal Workspace" and enter your e-mail address and a password. We will then send a confirmation e-mail to your e-mail address - please click on the link in this e-mail to activate your account. The attached pdf files have additional information about logging in and using the program for the first time.

Students & Faculty are not required to log-in with a user name and password, however, their work will not be saved using this method which is located in the middle of the SimplyMap log-in page - "CLICK HERE to login to a temporary workspace (your work will not be saved)".

If you have any questions or feedback please visit http://mius.fiu.edu/