SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications take over 20 hours of training to use, but we have designed SimplyMap to be incredibly user friendly - most users are up and running with less than 10 minutes of training.
EASI/Mediamark Research Inc. (MRI) Propensity Data
Mediamark Research (MRI) produces current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, details of frequency of usage, and more. Our data provider EASI ® (Easy Analytic Software, Inc) annually prepares estimates for about 3,000+ MRI categories of propensities using their updated demographic estimates. EASI’s models use their own Block Group demographic estimates to update these potential results (propensity to buy, expenditures, etc.).
EASI Health Package
Health Module answers frequently asked questions about disease, health status, doctor visits and more. EASI has modeled the health statistics for the U.S. population based upon age, sex, and race probabilities. The probabilities are modeled against the EASI Census, current year and five year forecasts. The sources of this data is the Centers for Disease Control and Prevention (CDC).
INFO:
To create a personal workspace, please go to http://www.simplymap.com/
Students & Faculty are not required to log-in with a user name and password, however, their work will not be saved using this method which is located in the middle of the SimplyMap log-in page - "CLICK HERE to login to a temporary workspace (your work will not be saved)".
If you have any questions or feedback please visit http://mius.fiu.edu/
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